Hidden Homelessness
D&AD In-Book
Crisis Direct Mail
To set itself apart from the rest of the mail, the bright colours, tangible
object and mysterious statement attracts the recipients attention.
Based on the issue of hidden homelessness, this piece plays on aspects
of hide & reveal and mystery.
Once opened the initial statement is proven as the figure is lost in
the scale of the problem. To involve the recipient and steer them
to take action they are encouraged to visit 400000.com.
© Amie Herriott
