WorldSkills UK Alumni is an exclusive group of former UK competitors from the WorldSkills competitions, each embodying the vision of vocational excellence. They were in need of a raised profile in order to really engage with ex-WorldSkills competitors.
A strong visual identity was created including various printed marketing materials, including a welcome pack and direct mailer that folds out into a poster. The new branding was also extended to the awards event that took place at the The Skills Show in 2012.