In November 2013, The NEC Birmingham held The National Apprenticeship Awards evening and accompanying Made by Apprentices exhibition. The evening celebrated the year’s achievements from the country’s top apprentices, promoting the various ways they have made a difference to workplaces across the country.
The task was to created the visual identity for the evening, which celebrated everything ‘made by apprentices’. We incorporated scaffold structures throughout the event, to hold everything from earrings to Lewis Hamilton’s Mercedes Formula 1 car. We created a bespoke typeface called Assemble, made from graphic plates and rivets and a whole graphic language based around the construction of elements, echoing the apprentices’ handcrafted creations. This graphic language became a visual thread running through messaging, materials and graphics across the entire venue, working to praise the accomplishments of young apprentices and put them firmly in the spotlight.